Consumer facing web site created to coincide with the product launch of a range of Lapierre mountain bikes.
Raising awareness of the brand, assisting consumers in discovering the range and driving them through to the store locator to find nearest stockists.
Created an infographic demonstrating the comparisons between two variations of tyres in an engaging informative way.
The infographic is currently the most popular and visited page on the blog.
An interactive product finder that helps the users select the right bicycle for them. Converting website visitors into buyers
Conducted user research, mapped question flows and aimed to address consumer pain points when purchasing a bike.
Looking back over the 130 years of Raleigh's rich history and illustrating iconic moments in the bike industry as the UK's most recognised bicycle brand.
The brief to create the new flagship Raleigh urban e-bike.
I explored competitors, the target audience and industry trends before creating a concept which was taken forward to production.
The blog will feature learning material, case studies and small side project updates.