White Lapierre bicycles logo on a black background


Lapierre Edge site

Consumer facing web site created to coincide with the product launch of a range of Lapierre mountain bikes.

Raising awareness of the brand, assisting consumers in discovering the range and driving them through to the store locator to find nearest stockists.

a graphic with the text of 650B vs 700c Wheels, A practical guide by Raleigh

Illustrator, WordPress

Illustrated Infographic

Created an infographic demonstrating the comparisons between two variations of tyres in an engaging informative way.

The infographic is currently the most popular and visited page on the blog.

a room with a computer at a desk, showing the landing area of the bike finder tool


Raleigh Product Finder

An interactive product finder that helps the users select the right bicycle for them. Converting website visitors into buyers

Conducted user research, mapped question flows and aimed to address consumer pain points when purchasing a bike.

Bespoke Wedding site
GatsbyJS, UI/UX Design
A project to create wedding website. I helped address the clients pain points and created a statically generated site as an alternative to the subscription model prevalant in WYSIWYG builders.

Key requirements were zero overheads and a RSVP form and after the event a photo gallery and guest book.

Find out more →

The words Ryan & Christie surrounded by hearts and flowers and a bauble with the date 23rd december 2018, the date of their wedding
Illustrated Purple Raleigh Chopper

Illustrator, WordPress

Raleigh History refresh

Looking back over the 130 years of Raleigh's rich history and illustrating iconic moments in the bike industry as the UK's most recognised bicycle brand.

Raleigh Centros Crossbar bicycle side on shot in an urban environment

Design, Artworking

Bike Design: Centros

The brief to create the new flagship Raleigh urban e-bike.

I explored competitors, the target audience and industry trends before creating a concept which was taken forward to production.

the letters O and C of my personal branding, the O has an illustration of me wearing a virtual reality headset

GatsbyJS, UI/UX Design

Personal Portfolio

My personal site built with a JavaScript framework to showcase my work and to host my personal blog.

The blog will feature learning material, case studies and small side project updates.